copywriting

Many websites are well-designed. But the quality of the words often lets them down.

Writing for the internet requires a different style to the printed page. A screen is harder to read than a page. And the attention span is much shorter.

Words that work

With a background in publishing, I can provide well-written and highly effective copy for both internet sites and printed publications.

Many recent projects have involved producing a printed publication as well as a companion website.

A typical example is 'Investment for Health', produced for the East Midlands Regional Assembly, in association with Government East Midlands' Health Task Group.

As well as producing the 32 page report, I created a range of promotional material, including leaflets (above right), exhibition displays and a companion website.